NOAH released their capsule collection with Tuff Gong in September 2018, following the Stussy release.
Tuff Gong is a record label, studio and distribution company located in Kingston, Jamaica. Founded by Bob Marley in 1965, the name comes from Marley’s own nickname, which he earned as a teenager growing up in Trenchtown for his tough attitude.
Bob Marley and Tuff Gong were at the center of the Jamaican music scene’s distinct organic style. This 11- piece collection shows off that style.
Noah was given permission to access Tuff Gong logos in order to create this capsule collection. Encompassing tees and hoodies, the NOAH x Tuff Gong collection’s understated colors placed full weight on the collaborative graphics, which blend NOAH’s recognizable logo with an assortment of Tuff Gong branding. A ringer T-shirt highlights a range of colorful Tuff Gong prints, while a white hoodie sports the retro Tuff Gong graphic seen on classic Marley albums such as “Kaya.” Black-and-white shirts boast the most straightforward detailing, arranging “NOAH” directly above the star logo, showcasing hands grasping one another.
The collection, retailing from $32 - $158, sold at NOAH’s NYC store, NOAH Clubhouse Tokyo and Dover Street Market London, and online at noahny.com.